doTERRA Potential


A 2014 study in America revealed:

  • 73 percent of the general population looks to natural products to improve their health.
  • 51 percent of the general population has used essential oils.
  • Of the general population, only 13 percent are familiar with dōTERRA essential oils.
  • The most popular method to find out which natural product to use and how to use those products continues to be from the recommendation of a friend. This method is 50% more common than referring to an advertisement.

dōTERRA is an essential oils company that markets through direct selling. The above referenced study also explored dōTERRA’s direct selling channel and revealed that 85 percent of the people that joined dōTERRA did so primarily to get high quality essential oils at a discount for themselves and their family. Only 15 percent joined primarily to start a “for profit” business enterprise.

Supporting this extremely high focus on products, the doTERRA compensation plan provides a robust earnings opportunity for all Wellness Advocates. Wellness Advocates are doTERRA members that have enrolled to receive the deepest product discounts. While more than 85% of all doTERRA members join to focus primarily on the ability to buy high quality oils at a discount, they can and do earn commissions for their efforts based on the sales of product within their organization. During 2015, the company paid commissions to approximately 225,000 Wellness Advocates in the United States which is approx. 20% of all U.S. based dōTERRA members that made a purchase from the company during the year. The majority of those Wellness Advocates earned enough to pay for a portion or all of their own product purchases each month.

Wellness Advocates classified by the rank of Consultant account for 74% of all doTERRA members and don’t generally enrol other members or earn commissions. Entry-level Wellness Advocates with the rank of Manager, Director and Executive earn up to $1,600 annually in commissions and account for 9% of all doTERRA members. At the mid-level ranks of Elite and Premier (4% of all doTERRA members), Wellness Advocates learn about participating in doTERRA as a business and are almost always doing the business on a part-time basis. Average annual earnings for these ranks range from $3,950 to $9,950 per year.

The highest levels in the commission plan are the leadership ranks (approx. 1% of all doTERRA members) and the 2015 average annual earnings for these ranks are shown in the following chart. Within these ranks are some doTERRA members that conduct business on a full-time basis. This chart shows the rank, the average annual earnings of Wellness Advocates paid at that rank during 2015, and the percent of people within these leadership ranks who were paid at that specific rank in the United States:


The doTERRA business opportunity is robust and growing. While the vast majority of Wellness Advocates are focused on the use of essential oils for the benefit of their family and friends, for those Wellness Advocates that desire to focus on developing a “for profit” business by working full time and achieving the leadership ranks, there is a significant earnings opportunity as noted above.

What would you like to earn? Contact us on the right if you would like to arrange a personal discussion around the opportunity and support!

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